NCW is the Consumer Promotion and Education committee of Nebraska Cattlemen. There is no extra membership fee to join NCW efforts. Some of the projects NCW participates in throughout the year include: 

  • Nebraska Beef Ambassadors Contest
  • Nebraska Beef in Schools Program - Powered by BEEF
  • Beef Outreach and Promotion events across the state
  • Beef in the Classroom project

If you are already a member of Nebraska Cattlemen, ask to participate in NCW by calling (402) 475-2333 or join here

2024 Nebraska Beef Ambassadors Contest

Nebraska Cattlemen’s NCW – Consumer Education and Promotion Committee announced that the 2024 Beef Ambassador Competition and Advocacy Training will take place on Wednesday, June 12 at 1:00 p.m. MT at the The Lake McConaughy Visitors Center and Water Interpretive Center in Ogallala, Nebraska.

The Nebraska Beef Ambassador Contest and Beef Advocacy Training provides an opportunity for future beef industry leaders, ages fourteen to twenty-four years old, to sharpen their advocacy skills and strengthen their knowledge of the key issues facing the number one industry in Nebraska.

For more information, please contact Gina Hudson at [email protected] or at (402) 469-3157.



Download Brochure


2023 Beef Ambassadors

Collegiate Winner

Allison Walbrecht, Lincoln
University of Nebraska-Lincoln

Dual Senior Winners

Lilee Chevalier, Bennet
Senior at School Our Lady of Fatima Home School

JessaLynn Hudson, Belvidere

Recent graduate from Bruning-Davenport School 


  • Activity Book - PDF Download *handouts available for distribution
  • Kid Friendly Beef Recipes - PDF Download *handouts available for distribution
  • Beef's Top Ten - PDF Download *display available to be used at educational events - handout available for distribution
  • Simply Delicious - PDF Download *cookbooks available for distribution 
  • Build Your Burger - Poster Download *display available to be used at educational events
  • Good Life, Great Steaks - Poster Download *display to be used at educational events

A Doctor for Cows Book


Beef From the Pasture to Your Plate Book